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For nearly 10 years, the Technology Finance Partners team has been providing clients with innovative "financial" sales strategies and field level programs that improve sales, marketing and financial results.
Technology Finance Partners provides best of breed advice that helps our clients make informed decisions - decisions that will improve their sales processes, optimize revenue and enable them to compete more effectively.
Our long-term involvement in the technology industry gives us a unique breadth and depth of knowledge that creates immediate value for our clients. Our experience enables us to provide actionable, relevant solutions that can be quickly agreed to at the executive level and easily implemented at field sales level.
Our team of consultants have varied educational and professional backgrounds reflecting expertise in engineering, corporate finance, marketing, sales program development and management. We leverage our entire experience to ensure that our solutions are delivered in a cohesive and comprehensive manner and that the value to our clients is maximized across sales, marketing and finance.
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Sales Effectiveness - International
A leading Chemical corporation in The Netherlands was ready to acquire over €3m in licenses and one year of support. Not having top-of-the-line support secured for several years was less than optimal. Customer had legitimate worries about uncertainty about best support available after first year. From the sales rep point of view, securing five years of support kept competition at bay.
TFP’s solution allowed customer to make payments over time, mapping cash disbursements to their internal budget needs. Discounting in itself would not have triggered the bundling of 5-year needs into one single commitment today, even for a cash-rich customer like this. Extended payment terms did and allowed the software firm full revenue recognition today.
"Technology Finance Partners EMEA Director, Ricardo Gonzalez, worked directly with me as a part of the sales team to close a €3.125 million software sale where we had a deal 50% smaller and with uncertainty for the future. TFP was instrumental in bringing new ideas to the table beyond discounting."
Strategic Accounts Director, EMEA, $1.5B Security Software Company
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