Welcome to Technology Finance Partners

At Technology Finance Partners we take great pride in our history of successful innovation.

We continue to innovate:

Partnering with traditional hardware companies acquiring software vendors

as catalysts for growth

Working with earlier stage companies to develop value based pricing models,

value based sales programs and tools to optimize revenue, accelerating DSO

and the go-to-market effort for business development and sales

Developing tools and programs that support more complicated SaaS, hosted,

and blended sales solutions for our clients, quickly analyzing the optimal pricing

strategies and structuring more complex deals to meet customer demands

Leveraging new technologies to improve our deliverables, innovative animated

dashboards used real time in our client's sales engagements, simulation models

that more accurately predict outcomes for both customer and vendors

Continuing our focus on long term benefits from TFP programs- pre-sales ROI

engagements are already driving credible post-sales implementation analyses.

Results: more credible quantitative benchmarks to support sales initiatives.

Partnering with End-Users, leveraging our expertise outside the vendor realm

to help technology users develop the best methodologies for valuing and making

purchasing decisions

We have been and will continue to be at the forefront of developing sales strategies, programs and tools that add increased sales efficiency, effectiveness and provide competitive differentiation.

2007: Traditional software vendors are challenged to build and manage these "portfolios" of pricing, licensing and acquisition options. TFP develop a robust methodology enabling rational conversion or expansion of traditional software pricing to include subscription pricing -- identifying key pricing factors and tactics to consider as clients develop their software as a solution (SaaS) strategy. In alignment with our ongoing commitment to deliver solutions that contemplate not only sales, but marketing and finance, we develop methodologies for analyzing and presenting the potential impact on corporate performance, commissions and other operational considerations. We also provide innovative deal structures that accelerate cash and minimize collection risks for new SaaS vendors.

2006: Software as a Service continued to increase in popularity. Customers searched for ways to cut costs, complicating the sales process and forcing vendors to find creative ways to manage extreme discounting pressure. Total cost of ownership comparisons between premise based, subscription, hosted or blended solutions became key decision to customer decision-making. TFP leveraged market expertise, competitive insight and financial analytics to create extremely customizable pricing models to help customers and sales teams quickly reach the optimal purchasing decision.

2004: A renewed focus on building channel relationships lead TFP to create programs that differentiated our clients from their competition. Preferred Partner Programs, Competitive Displacement Programs, project (vs. technology) centric ROI and TCO sales tools were created to increase vendor mind-share and enhance relationships.

2002: Application Service Providers drove discussions about utility-based pricing. Technology Finance Partners was at the forefront of the "pay per use" evolution, partnering with Pulsar Technologies in Europe to deliver automated "pay per use" program capabilities: remote monitoring of usage, upfront cash to vendors for fixed commitments, and integrated billing. TFP created usage based pricing programs that avoided cannibalizing existing markets while driving growth in new areas. Flexible models dramatically accelerated the speed of response to RFP's and customer requests for custom pricing.

2001: The bubble bursts and rational buying re-emerged driving demand for return on investment based sales justification. As many large software investments failed to deliver promised business value, customers required more objective evidence of "value" on purchases. Shelf-ware led to large write-offs. Sales cycles increased. Technology Finance Partners enabled clients to address these challenges by providing credible customized return on investment, business case analyses and total cost of ownership programs. TFP incorporated creative deal structures to further improve the financial metrics for each transaction. Unlike many "sales tools in a box" and "drive by sales trainers" we provided not only scalable models but also hands-on field level support of these programs.

2000: The software industry was inundated with new lower priced competition. Start-ups not only challenged traditional vendors for market share, but also became potential customers. The question of, "How to structure 'venture lease' transactions to maximize revenue, increase market share and minimize risk" faced many vendors. TFP partnered with one of the world's leading hardware vendors to build one of the few truly successful long-term venture lease programs in Silicon Valley, not only driving immediate sales, but also creating long- term profitability.

1998: SOP 97-2 replaced SOP 91-1. Revenue recognition rules changed, and our programs changed to meet these new guidelines. Many major software companies faced de-bookings and revenue restatements based on a failure to comply with the confusing new guidelines but TFP clients managed the change without a single complication.

1996: TFP implemented financial sales programs for a leading medical device manufacturer. The program introduced Medicare reimbursements based financing, drove competitive displacement and lead to significant gains in market share.

1995: Historically, 'operating' software enabled hardware to function. In the 90's, application software changed the market. Software vendors began to provide financing solutions for their customers. Members of our team created some of the first successful Software Customer Finance programs and continue to manage many of these programs today.

Revenue Optimization

Field-Level Support

Sales Efficiency