Your customers are required to justify their investment in your technology. What are you doing to help them build a business case that closes the deal?

Value-based selling delivers the financial justification your customers need to purchase your products and services. The need for financial justification has never been more apparent:

78% of enterprises incorporate vendor ROI collateral into their
business case analysis at least some of the time

60% of enterprises report that vendors could be doing more to help
the ROI process

72% of software vendors and 70% of software buyers strongly
believe that the software industry must place a greater focus on
clearly establishing the business value of software

Today, customers want to understand what your technology solution will do to improve their business performance. In other words, how will the solution create economic value?

TFP can provide value-based sales programs, audit and improve your current in-house efforts and tools, or provide financial sales training to your sales force and field level experts. TFP allows you to implement new business case and ROI sales programs or update existing programs quickly, efficiently and without disruption.

Value Based Selling at TFP is offered in modules or in turn-key packages.

Module 1: Value assessment. TFP quantifies key business benefits
with internal experts, customers and external sources.

Module 2: Model and tool development and maintenance, Return on
Investment & Total Cost of Ownership. TFP develops customizable
frameworks for cost-benefit analyses that can be supported
by TFP or by a team of internal experts.

Module 3: Field Level Business Case Analysis Support & Training
("train" the trainer and/or direct field level support)

Module 4: ROI related collateral. TFP provides both pre-sales and
post sales value based proof-points and benchmark data.

Module 5: Go To Market Value Based Pricing Analyses for early stage
companies and technology firms launching new products or entering
new markets.


Contact us today to see how we can build a value-based sales program for your business.